I have been waiting for that shoe to drop. As I watched the NCAA commercials during the Tourney I wondered about those 98% of athletes who "are not going professional" that they were touting. Do they get money and how do you decide on how much?
Every single day, at a massive scale, businesses across the United States navigate these exact issues to hire employees. Some of them offer $10 per hour. Others offer $500,000 annually. It depends on the job, the person, and the value created. I have trouble understanding why people hold this up as some insurmountable challenge. If NCAA athletes are found to be employees, they'll end up participating in the labor market like employees do. The university will determine what they can afford to pay, and the potential employee will decide if that's enough for them. If it isn't, they'll go elsewhere.
Is their name, image and likeness going to be worth less?
Yes. Why would the free market care at all about ensuring Jalen Suggs and Mason McMurray earn the same amount of money?
Are photographers at events going to go by the wayside? Do photos and video of athletes morph into NFTs that are owned by individuals and use without the consent of an athlete is going to provide Lawyers with job security till the year 3000 arguing about who owns the NIL of each digital property?
I don't understand the question. There are photographers at NBA games, right?
Literally all the name/likeness thing does is ensure that when a player's name/likeness is used for commercial purposes, said player is compensated. It doesn't give ownership of every photo taken of a player to a player. I mean, if an AP photographer takes a picture of LeBron James, does LeBron James own the photo or does AP? But the moment the AP tries to sell it to Pepsi, you need LeBron James' permission.
Last Edited: 4/13/2021 2:15:19 PM by Bobcat Love's Sense of Shame