Why couldn’t a college of business offer such a program? Marketing, Business Law, Finance, faculty, etc. There would seem to be all of the components. I would think in this day and age such a program could be of value to the general student population in their careers too; not just athletes.
Why would a college of business, or rather the faculty within a college of business, have any interest in offering this service? Would these activities count toward either their teaching or departmental service requirements? Is additional funding coming from the university (or other sources) for this service? Are the faculty within said department appropriately licensed to provide this service, and do they possess the necessary skills and experience? I did my doctoral (PhD) research under a brilliant oncologist (MD). If you need treatment for multiple myeloma, he’s your guy. But, if you have a sprained ankle, pulled muscle, or need a bone set, he’d be about as useful as your average Little League coach or Scout Master (and he would tell you as much).
My point is that just because existing university resources (faculty) might seem like they can do this, it does not mean that they should do this