This is a case of Ohio pushing the MAC to be a better conference, or else.
If this is the case, then well done by those involved. This should've been done multiple times over the past decade and a half and if OHIO is able to motivate the MAC by threatening departure, then kudos are due to our president and AD. The MAC has been left in the dust by other conferences and all we seem to hold onto is our stability and proximity. We are not offering a better product or looking to enhance our exposure in a positive light. We remain a novelty product. That's fun for a little while maybe, but I want a team that is looking for legitimacy in the arena. If we aren't looking to move, then we are doing an injustice to the future of the program.
This is a good case of the chicken/egg thing. What are we doing that is so much better than the rest of the MAC that warrants a "step up"? If we snag a marginally better TV deal in a marginally better conference, are the fans going to go nuts and come out and fill the place every single week? and pay a premium for the right to do so? and suddenly start traveling to our now farther-away conference mates, which we barely do with the current driveable distances? I'm not trying to answer the question for you, but it's a legit question and one that should be analyzed without the benefit/hindrance of green specs.
As you point out this is a question for both sides of the same coin:
Heads, does a move like this impact Ohio's level of competitiveness? Right now the Cats are solidly Top Half of the MAC in both football and basketball - BUT NOT MAC-DOMINANT IN EITHER ONE. Does a move like this put the Cats 1-2 in both sports in the new league.
Tails, is the fan base ready to financially support a move to a new conference, establishing new rivalries, in a league it may or may not dominate in either sport. And is the anticipated increase in media dollars cover or at least offset the new travel costs, particularly for the secondary sports.
Lots to consider.