Xavier
Dayton
Butler
Wichita State
Houston
Cincinnati
Louisville
TCU
Davidson, VCU and Loyola and other well-known programs like Marquette, Temple and Providence.
There's a unifying theme with all of these programs (which also applies to Duquesne for what it's worth): market.
Xavier, Butler, Houston, Cincinnati, TCU, Loyola, Temple, and Marquette are in major markets. Dayton, Wichita State, Louisville, VCU, and Providence are in mid-size cities. Only Davidson's a bit of an outlier, and even they're just outside of Charlotte.
Those markets provide potential ROI for the investments they make. It means they're potentially attractive to larger conferences who are negotiating TV deals.
I think the sad reality for OU is that the Athens market is just limits our upside from the vantage point of larger conferences.
I'm not saying you're wrong, just curious -- Cincinnati is a "major market?" Even Cincinnati and Dayton combined have a smaller population than Louisville I believe. Why do you include Cincinnati as a "major market" and Louisville as a "mid-size city?" Is it because Greater Cincinnati/Tri-State Area is top 40 in Nielsen rankings? I think that's probably the answer, I just don't think of Cincinnati as a major market. But I don't think of Cleveland as a major market either and "Greater" Cleveland is much higher in Nielsen.
Combined Statistical Area (CSA) provide a good view. As a general rule of thumb a population of 5,000,000 is large market for pro sports. Cleveland CSA is ranked #17 at 3.63 million. Cincinnati is #30 and that doesn't include Dayton. Louisville is #37. Dayton is #55 with just over 1 million.
I think its fair to call any city with two of the Big 5 sports (MLB, MLS, NFL, NBA, NHL) a major market, if it doesn't classify as a large media market. Cincinnati has MLB, NFL and MLS. Cleveland has MLB, NFL and NBA. Dayton and Louisville don't even have one of the Big 5.
Dayton of course is light years of a local corporate presence over Athens and really about the perfect size for a college sports market.
Conferences do also look at academic profile, whether an institution has a footbal program and specific sports also. If the entire MAC moved down to FCS except Ohio CUSA would take us in on the basis of another FBS program to fill out the schedule as they did with no market New Mexico St. Without any football Ohio is hoping for a spot in the Ohio Valley Conference.