The reporter who writes the article and the headline writer are usually not the same person. EA's headline would probably read something like
AKRON BUNGLES GAME AGAINST OU
But it didn't!!
I took your original post as a defense of Elton Alexander in response to UpSan's post. My point is Elton Alexander did not write and probably never saw that headline before it was published. He did not use the appropriate reference for OUr school ; the headline writer did.
I've actually brought this up to my editing professor at Scripps this year.
Me: "Well, I know the AD prefers the use of Ohio rather than OU in headlines and stories and such..."
Professor: "Well let's be honest journalists don't really follow that or listen to those requests that often, they don't get to tell us what to write"
I paraphrased that, but in essence...no one really cares what people prefer, I suppose.
Now you know!