WVU vs Ohio? Was a result of Larry & Catlett being pals from various Nike coaches outings and sponsored golfing.
Catlett liked the geographically close games in that era, and the games were played very early in their move to the BigEast. They essentially dated schedule wise to the early-90s Atlantic 10 era at WVU, where strength of schedule was not much of a consideration by the HC. You will note WVU had several near misses of at-larges in that era, quite probably as direct results of mediocre scheduling.
Why is there still any bad blood? An assistant AD still on staff there after the Luck transition went through the roof on a couple occasions when we broadcast our hoops games with WVU and he/they felt we had encroached on their home TV markets without paying them fairly for the rights. We believed we obeyed the contracts as written. He is still on staff there but de-emphasized. He did not understand at the time the concept of DMAs. Morgantown is in the Pittsburgh DMA. Under my pals Derek Scott and Paul Ladwig, we ran the games in several adjacent markets in WV/VA/OH, but not in Pittsburgh. Crux of the problem was us "selling" the game in the Clarksburg DMA, whose stations are seen in Morgantown. Blah, blah, blah.......TV inside baseball......blah, blah......frame sync.....blah blah.....Glendive, MT.