Ohio University beating Michigan in the NCAA Tournament in Cowtown would build our fanbase faster than if we were to beat tOSU in ANY sport, ANYWHERE, EVER, simply due to the high number of dual hatters in our alumni ranks who would likely be conflicted over an OHIO defeat of tOSU in hoops or FB.
That would be a dream opportunity for increasing OHIO fandom that would likely only be surpassed by beating Michigan in FB. IMHO, of course.