Two of my handful of best friends from OHIO (I graduated '77) do not generally follow BOBCAT sports much. They've been all over the 'Cats end of season.
We have also seen many of our less active classmates jump on the OHIO long train. :-)
Maybe my sample size is too small but I think that football and basketball are having a HUGE, I mean HUGE, impacct on alumni connections. Part of that gots to be cash.
While I'm sure it is bringing in the financial support from alumni, we have found that following the teams this year has lead to some great new alumni friendships that will hopefully continue in the years to come. It's amazing to be a part of something bigger than yourself. It's amazing to be a Bobcat.