Apparel is as good as it's ever been. Yes, the uniforms are a little generic (and I really don't like this year's mains), but it's better than what Nike is doing to aesthetics. And based on what adidas is doing to people's eyes, they're not much better. Don't know what Under Armour is doing, though.

We'll just go for whoever gives us the most money.

Agreed on the apparel.  I'd love for the folks in fashion merchandising/design to come up with some good stuff.  Looking around at the other fans in St. Louis, I saw some really nice shirts for men and women.  Hate to admit it, but Ohio State has really good styles to choose from.  I'm hoping that with increased demand we can have better options.

Swank...if anyone knows the proper people to contact within the department, I'd be more than happy to put some stuff together.

I believe Russell gave us the black uniforms (both football and basketball) as an incentive to sign with them when their contract is up. Pretty sure we will stay with Russell.

I would hope that OU would seriously consider Nike and that Nike would seriously consider us.  Nike has been the standard that all other companies are compared too.  While Russell has given us love that we didn't get from Adidas before that.  I would hope with a move to Nike it would up the quality of OU clothing out there.  While College Bookstore tries to come up with designs on its own, they usually fall short of what I consider quality either due to design or the fact that most of the shirts are the Hanes  beefy tee that are not nearly as comfortable as what Nike and Under Armour are producing these days. 

Even more of a reason to move on.

I'm a lot happier with Russell after the black unis...  No problem staying with them if the cash is there.  We are their top recruit, and they are going to continue to try to keep us happy.

If not Russell I'd actually like to go with Under Armour.

I personally am ok with Russell.  If you look at many of the schools who are signed with Nike they have what appears to be uniforms that were available from a generic template in their colors.  For every UNC or Oregon with highly unique/custom uniforms, you have others who chose option 4b in the catalog (I am making these up as I have no idea how it all works, just surmising). 

Like another mentioned my biggest issue is the lack of available product from Russell.  Most major teams out there make the sideline apparel worn by players and coaches available to the general public (OSU is a perfect example). The polo shirt the coaches are wearing can be seen on John Q. Fan in the stands too.  I've only ever seen a polo shirt (which I own and love) and a windbreaker or two available, and they were not even from an Athens-based distributor. It was on the website that has 300 different names but is really one company (the same store you find under Ohiobobcats.com, Footballfanatics.com, ncaastore.com, and so on.).

I wish we had a better selection of office-appropriate clothing like button up shirts etc.  College Bookstore does try hard but too many of their products look "homemade".  There are a few really nice items available from the Alumni Association's online store.

Just my $.02.