In a way to market its products within the game, Hershey's went a tad overboard:
Cooper was named Most Valuable (Reese's) Pieces.
Guards were called fun-sized.
Point guards were called minis.
Transition baskets were Fast Break Bars.
All dunks considered "Nutrageous"
Also: Reese’s® Peanut Butter Cups are the official candy partner of the NCAA.
That last one I didn't make up. Somehow, that's a real thing.
Since there was no real geographic delineation in the teams, instead of East and West, I thought they should have been Chocolate and Peanut Butter.