The self starters are self-starting on other programs that are making them names. Gridiron Glory, Hardwood Heros, and this year they have what is a 9 station network in SE Ohio of radio stations broadcasting their postgame show. These kids are working where they can get their face and voice on tape, print is dying, and the really good ones understand, they are marketing themselves to the larger audience.

Meanwhile at Mem Aud, Any Colour treated the rather large crowd to a great Pink Floyd show including the entire Dark Side of the Moon album. Not sure why the game went up against this concert that has a very large local following.

THINGS ARE FINE, EVERYTHING IS FINE

For you, or any single individual it isn't. If it's at the scale that it impacts attendance in any noticeable or quantitative amount, then the University is doomed.

If sports are such a low priority that you're trying to schedule around cover bands nobody has heard of and biddy football games then you might as well pack up shop and call it a day because that means basically nobody REALLY cares.

As pointed out, I mistakenly thought the game and the concert were the same day. You can call them a cover band, but they have a huge local following and are far better than the many cover bands touring today. As for biddy league basketball, not sure anyone said anything about that. They have commented and I agree, that playing on Tuesday night's in a rural area with a long tradition of high school basketball games that night, does cut into attendance. The days of football, basketball played by the boys team and baseball capturing everyone's attention are long gone. That's why enhancing the customer experience is so crucial today. Average just doesn't get it and I'm not talking about OU specifically but spending choices in general.