I agree that the market could potentially be bigger than Athens county. I also agree that any renovation could be looked at as an "athletic department" project. If we have the money and are willing to spend it, God bless the child that's got his own.
However, any market expansion will be achieved by scheduling and success. It certainly would be a draw if we had the latest and greatest. With OSU not far away, even if we could achieve all those things it would still be Clippers versus Lakers in LA. Lots of money, lots of commitment, lots of patience and lots of perseverance. Don't forget wisdom.