Bobcat Attack - Ohio Basketball - Another great branding video

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Alan Swank

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Location: Athens, OH

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Alan Swank

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Posted: 12/19/2013 4:24 PM

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Last week I posted a link to a video many of you received from OU wishing you Merry Christmas. I just got another one although not from OU that is pretty darn good branding. Check it out and enjoy it this holiday season.

http://www.jackdaniels.com/history/holiday-barrel-tree/?trust=yes

Pete Chouteau

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Pete Chouteau

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Posted: 12/19/2013 4:54 PM

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I give money to OU, and got no video card from them.

I drink Jack Daniel's, and got no video card from them.

I guess you outperform me on at least two fronts.

mcbin

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Posted: 12/19/2013 8:12 PM

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That was pretty cool. Sorta made me thirsty for some reason.

Alan Swank

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Alan Swank

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Posted: 12/20/2013 10:24 AM

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Pete Chouteau wrote:expand_more

I give money to OU, and got no video card from them.

I drink Jack Daniel's, and got no video card from them.

I guess you outperform me on at least two fronts.

"

That's pretty funny Pete. Not a big whiskey drinker but way back in 1978 on our "honeymoon" camping trip 8 months after we got married, we stopped by for a tour at Jack Daniels. We were so impressed that whenever I did buy a bottle of whiskey it was Jack Daniels. At that time, there were no samples - you got to stick your finger in the sour mash. We stopped by there again this past spring on a Nashville to Asheville trip and things have changed in terms of the visitors center and offerings. One thing hasn't though and it's the tour and the "loyalty" to their brand that they build through it. I've always said that the way they approach their tours and their visitors is the perfect model for a college visitation experience.

OhioStunter

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