The entitlment people have about a few hundred dollars in season ticket spending a year is wild. If you can afford to let half of your season tickets go to waste because you can't be bothered to drive an hour for a game I think you can live with less than your very specific seat the handful of times you actually attend a game.
You're making some grand assumptions about a lot of people you know nothing about.
My bitch has nothing to do with dollars at all. Same applies to several other posters within here, and others I've spoken with that are not in this forum as regular users.
The complaint is that I have had the same seats for a DECADE or more. My group moved to where I sit 3-4 years ago. We all sit together by design as friends and share seats together.
Instead of asking those fans what their thoughts are, or simply charging more for the seats and creating the option to seek out GA seats, they just basically took those seats. They could have charged more AND asked for a per seat donation, and I'd have done it. Instead, I'm buying the cheapest ticket I can because I can't get a comparable reserved seat anywhere in the arena.
So what's going to happen for all of my group? The University is going to make less money on our seats as a group. Probably 30-40% less this year. Why? Because they handled it like crap, and didn't remotely act like anyone cared about our concerns.