Ohio Basketball Topic
Topic: OT: Dayton Elite 8 run worth $72 million in publicity
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Pataskala
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Posted: 5/8/2014 9:07 AM
According to a City of Dayton study.
The Situation
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Posted: 5/8/2014 2:00 PM

The complete study has been linked here:

www.cityofdayton.org/Documents/Flyers%20NCAA%202014%20Publicity%20Value.pdf

Let's not forget, despite the Religion Department's sense of entitlement to a salary, most still toe the line that eternal salvation is priceless. So work that into your publicity analysis Dayton.* (*sarcasm)

Last Edited: 5/8/2014 2:03:10 PM by The Situation
Brian Smith (No, not that one)
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Brian Smith (No, not that one)
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Posted: 5/8/2014 2:12 PM
With $75m, the city of Dayton could keep I-75 under construction for 1,000 years. Four more years than currently scheduled.
RSBobcat
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Posted: 5/8/2014 7:52 PM
Delete Pending wrote:expand_more
With $75m, the city of Dayton could keep I-75 under construction for 1,000 years. Four more years than currently scheduled.

There is a schedule? I thought this was a thriving industrial complex in Dayton.....you just happen to have to drive "through" it....

 
Brian Smith (No, not that one)
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Brian Smith (No, not that one)
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Posted: 5/8/2014 7:59 PM
RSBobcat wrote:expand_more
With $75m, the city of Dayton could keep I-75 under construction for 1,000 years. Four more years than currently scheduled.

There is a schedule? I thought this was a thriving industrial complex in Dayton.....you just happen to have to drive "through" it....

 


Eisenhower warned against the "Overpasses With Jets Carved Into Them-Industrial Complex"
RSBobcat
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Posted: 5/8/2014 8:06 PM
Delete Pending wrote:expand_more
With $75m, the city of Dayton could keep I-75 under construction for 1,000 years. Four more years than currently scheduled.

There is a schedule? I thought this was a thriving industrial complex in Dayton.....you just happen to have to drive "through" it....

 


Eisenhower warned against the "Overpasses With Jets Carved Into Them-Industrial Complex"

Kennedy said "We choose to go to Eaton and Xenia, not because it is easy, but because it is hard......."
bornacatfan
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Posted: 5/8/2014 8:57 PM
RSBobcat wrote:expand_more
[

Kennedy said "We choose to go to Eaton and Xenia, not because it is easy, but because it is hard......."

ANd I thought it was James Rhodes trying to give Access to his birthplace to all those living south of I 70


 
OhioStunter
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Posted: 5/8/2014 11:39 PM
So, I work in media and took a look at this report. Half of this ad value is calculated with straight ad value for an entire 40-minute game. And it triple counted CBS, TNT and TBS. So the net-net for me is that value is overinflated.

But, it didn't seem to take into account print media ad value, which could make up some of that overinflation.

Hey, the Dayton success had major value implications. And I cheered for them all the way. I'm just an overanalyzer who thinks some of the methodology is off.
OhioCatFan
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Posted: 5/9/2014 11:20 PM
Delete Pending wrote:expand_more
With $75m, the city of Dayton could keep I-75 under construction for 1,000 years. Four more years than currently scheduled.

There is a schedule? I thought this was a thriving industrial complex in Dayton.....you just happen to have to drive "through" it....

 


Eisenhower warned against the "Overpasses With Jets Carved Into Them-Industrial Complex"


Ike was quite the prophet.  Did he also warn about the "overpasses-with-starbricks-carved-into-them-industrial-complex"?  

In terms of the I-75 construction, I'm going there next weekend for the annual Hamvention and wondered if it was still like running hurdles in a hail storm to get from west-bound Rt. 35 to the north end of Dayton via I-75.  And, can one now get from Hara Arena to downtown without getting lost at least five times with totally incomprehensible detour signs and closed exits.  
JSF
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Posted: 5/10/2014 2:30 AM
Hamvention. Is that HAM radio?
OhioCatFan
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Posted: 5/10/2014 8:38 PM
JSF wrote:expand_more
Hamvention. Is that HAM radio?


Yes, Sir!  The world's largest annual gathering of amateur radio operators (i.e., "hams").  It's been held every year in Dayton since 1950s.  I haven't missed one in over 20 years.  
mf279801
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Posted: 5/10/2014 10:22 PM
OhioCatFan wrote:expand_more
Hamvention. Is that HAM radio?


Yes, Sir!  The world's largest annual gathering of amateur radio operators (i.e., "hams").  It's been held every year in Dayton since 1950s.  I haven't missed one in over 20 years.  

My Uncle helps run that! Has for like 30 years

 
Monroe Slavin
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Posted: 5/12/2014 2:02 PM
So, spending $72 million actual dollars would equal what they got out of the Elite 8 run?  That makes no sense.

What's Dayton's (the U. and the city etc) yearly budget for marketing/publicity?

 
OhioCatFan
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Posted: 5/16/2014 11:38 PM
Hello . . . from cold, rainy Dayton  . . . it must be Hamvention time!
Brian Smith (No, not that one)
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Brian Smith (No, not that one)
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Posted: 5/17/2014 12:43 AM
The same people who calculate this are the ones who claim a  bottle of Tide will do more than 64 loads of laundry.
Last Edited: 5/17/2014 12:47:18 AM by Brian Smith (No, not that one)
Brian Smith (No, not that one)
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Brian Smith (No, not that one)
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Posted: 5/17/2014 12:50 AM
OhioCatFan wrote:expand_more
Hamvention. Is that HAM radio?
Yes, Sir!


Oh.

Do you think Brooks Brothers will take this suit back that I spilled an Old Fashioned on that I was going to wear to what I thought was a  John Hamm-based convention?
100%Cat
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Posted: 5/21/2014 10:05 AM
I'm guessing the police in Dayton might like to see their funds replenished after their Elite 8 expenditures:

http://collegebasketballtalk.nbcsports.com/2014/05/20/rep.../
Big Willy
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Posted: 5/21/2014 1:16 PM
100%Cat wrote:expand_more
I'm guessing the police in Dayton might like to see their funds replenished after their Elite 8 expenditures:

http://collegebasketballtalk.nbcsports.com/2014/05/20/rep.../


$72 million worth of publicity vs $35,000 in expenditures. Sounds like a pretty good deal for the city of Dayton.
100%Cat
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Posted: 5/21/2014 1:43 PM
Big Willy wrote:expand_more
I'm guessing the police in Dayton might like to see their funds replenished after their Elite 8 expenditures:

http://collegebasketballtalk.nbcsports.com/2014/05/20/rep.../


$72 million worth of publicity vs $35,000 in expenditures. Sounds like a pretty good deal for the city of Dayton.


Good for the school, not the citizens of Dayton and the PD.  That $57,000 bill for the police is being paid for by the taxpayers while those millions go to something else.  The police department must feel like Forrest Gump and his buttocks wound, "the army must keep that money 'cause I still haven't seen a nickel of that million dollars."
OhioStunter
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Posted: 5/21/2014 3:10 PM
Well, that $57K breaks out this way:

Police overtime costs by jurisdiction

Huber Heights: No overtime

Riverside: No overtime

Metro Parks: $95.86

UD: $15,663.47

Brookville: $73.83

Sinclair: $216.73

Montgomery County Sheriff’s Office: $713.79

Kettering: $3,767.05

Ohio State Highway Patrol: No response

Miami Township: $1,100

Dayton: $35,476.96

Source: Dayton Police Department After-Action Report

So UD and the city are on the hook for most of it. I'm not sure what actual financial windfall UD is expecting to receive from the NCAA based on its Elite 8 appearance that could go to actually cover these costs. Did we experience a huge influx of funds after the Sweet 16 appearance? Thought it was divided among conference members.


 
Big Willy
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Posted: 5/21/2014 4:17 PM
100%Cat wrote:expand_more
I'm guessing the police in Dayton might like to see their funds replenished after their Elite 8 expenditures:

http://collegebasketballtalk.nbcsports.com/2014/05/20/rep.../


$72 million worth of publicity vs $35,000 in expenditures. Sounds like a pretty good deal for the city of Dayton.


Good for the school, not the citizens of Dayton and the PD.  That $57,000 bill for the police is being paid for by the taxpayers while those millions go to something else.


But if the City of Dayton had paid for all the free publicity it got from the Elite 8 run the money would have come from the taxpayers. Still seems like a good deal for the city and its citizens.
100%Cat
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Posted: 5/21/2014 4:26 PM
Big Willy wrote:expand_more
I'm guessing the police in Dayton might like to see their funds replenished after their Elite 8 expenditures:

http://collegebasketballtalk.nbcsports.com/2014/05/20/rep.../


$72 million worth of publicity vs $35,000 in expenditures. Sounds like a pretty good deal for the city of Dayton.


Good for the school, not the citizens of Dayton and the PD.  That $57,000 bill for the police is being paid for by the taxpayers while those millions go to something else.


But if the City of Dayton had paid for all the free publicity it got from the Elite 8 run the money would have come from the taxpayers. Still seems like a good deal for the city and its citizens.


What is "free publicity" worth in actual dollars?  Did people decide after the NCAA tourney this spring "Hey honey, let's go visit Dayton, OH" and travel there spending money all along the way?  I'm sure the University of Dayton is getting revenue of some sort from the tourney run.  That's great.  But the city gets none of that cut, according to what I have read.  All they got was stuck with the cleanup check while the U is laughing all the way to the bank.
Big Willy
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Posted: 5/21/2014 4:33 PM
100%Cat wrote:expand_more
I'm guessing the police in Dayton might like to see their funds replenished after their Elite 8 expenditures:

http://collegebasketballtalk.nbcsports.com/2014/05/20/rep.../


$72 million worth of publicity vs $35,000 in expenditures. Sounds like a pretty good deal for the city of Dayton.


Good for the school, not the citizens of Dayton and the PD.  That $57,000 bill for the police is being paid for by the taxpayers while those millions go to something else.


But if the City of Dayton had paid for all the free publicity it got from the Elite 8 run the money would have come from the taxpayers. Still seems like a good deal for the city and its citizens.


What is "free publicity" worth in actual dollars?  Did people decide after the NCAA tourney this spring "Hey honey, let's go visit Dayton, OH" and travel there spending money all along the way?  I'm sure the University of Dayton is getting revenue of some sort from the tourney run.  That's great.  But the city gets none of that cut, according to what I have read.  All they got was stuck with the cleanup check while the U is laughing all the way to the bank.


I am not the one saying the city of Dayton got $72 million worth of free publicity. The city of Dayton is saying that.
OhioStunter
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Posted: 5/22/2014 10:47 AM
100%Cat wrote:expand_more
I'm guessing the police in Dayton might like to see their funds replenished after their Elite 8 expenditures:

http://collegebasketballtalk.nbcsports.com/2014/05/20/rep.../


$72 million worth of publicity vs $35,000 in expenditures. Sounds like a pretty good deal for the city of Dayton.


Good for the school, not the citizens of Dayton and the PD.  That $57,000 bill for the police is being paid for by the taxpayers while those millions go to something else.


But if the City of Dayton had paid for all the free publicity it got from the Elite 8 run the money would have come from the taxpayers. Still seems like a good deal for the city and its citizens.


What is "free publicity" worth in actual dollars?  Did people decide after the NCAA tourney this spring "Hey honey, let's go visit Dayton, OH" and travel there spending money all along the way?  I'm sure the University of Dayton is getting revenue of some sort from the tourney run.  That's great.  But the city gets none of that cut, according to what I have read.  All they got was stuck with the cleanup check while the U is laughing all the way to the bank.

What's good for the university is good for the city. So if it means enrollment is up, donations are up, event attendance is up, community participation is up due to enhanced Flyer pride, then the city benefits as well. 

 
100%Cat
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Posted: 5/22/2014 11:06 AM
OhioStunter wrote:expand_more
I'm guessing the police in Dayton might like to see their funds replenished after their Elite 8 expenditures:

http://collegebasketballtalk.nbcsports.com/2014/05/20/rep.../


$72 million worth of publicity vs $35,000 in expenditures. Sounds like a pretty good deal for the city of Dayton.


Good for the school, not the citizens of Dayton and the PD.  That $57,000 bill for the police is being paid for by the taxpayers while those millions go to something else.


But if the City of Dayton had paid for all the free publicity it got from the Elite 8 run the money would have come from the taxpayers. Still seems like a good deal for the city and its citizens.


What is "free publicity" worth in actual dollars?  Did people decide after the NCAA tourney this spring "Hey honey, let's go visit Dayton, OH" and travel there spending money all along the way?  I'm sure the University of Dayton is getting revenue of some sort from the tourney run.  That's great.  But the city gets none of that cut, according to what I have read.  All they got was stuck with the cleanup check while the U is laughing all the way to the bank.

What's good for the university is good for the city. So if it means enrollment is up, donations are up, event attendance is up, community participation is up due to enhanced Flyer pride, then the city benefits as well. 

 


That sounds good in theory, but break it down.  What do all those things have in common?

-Enrollment
-University donations
-University event attendance
-Flyer pride...people buying Flyer gear at university stores?

All the direct financial benefits go to the University of Dayton...not the city.  Obviously if attendance is up at games next year, some local businesses will benefit from game day traffic, but all the things you mentioned directly benefit the school financially.  The school and the city are two different entities, are they not?  

Wouldn't it be the same situation if Ohio makes a good bowl game in football and wins, then people go nuts celebrating and wreck the town.  Couches ablaze, destruction of property, dogs and cats living together in harmony, mass hysteria.  The school will get a payday from the bowl game...the city gets stuck with the bill to clean up what used to be the Palmer and Mill St areas.  That bowl game money goes to the university, not the city of Athens.

Bottom line, 1) I think it's crap that the taxpayers have to foot the bill in Dayton and 2) I never thought of Dayton as a rowdy school/area that would react this way to a tourney run.
Last Edited: 5/22/2014 11:08:09 AM by 100%Cat
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