There is strategic scheduling to avoid O$U when possible. Not sure why this is rocket science here...
I'm a little perplexed as to the beef certain fans have with 2pm starts? IMO, 4pm is getting on the late side and cutting into dinner time and other activities. I also think it's good to keep things consistent (2pm or 7pm starts) when possible, as we have done in recent years.
Here's my logic on 2pm starts, first for out of town fans, then for students.
For out of town fans like me, 2pm starts, if I want to also enjoy the things Athens offers, means leaving home at 9:30am or a bit earlier. While that isn't a big deal for me, for some others coming from farther, it is. My logic is usually simple: I like to get into town, have lunch and enjoy a few adult sodas before the game. By that logic, Athens establishments sell more lunches and sodas to out of town fans if the game is later. Also more people may be more likely to stay in town for the night after games after a 4pm tip than a 2pm tip-off.
In terms of students, based on my memory of when I graduated (gulp) a little over a decade ago, some are barely getting out of bed at noon or one. Getting those folks to a noon or 2pm game isn't happening as easily as it would at 4pm. Maybe I'm off on this, but again, I'm basing it on my recollections. A 2pm tip was never hard for me as a student, but I had friends who thought otherwise.
Regardless, I think it's a given that late afternoon and evening games on Saturdays are more rowdy and exciting for almost everyone.