By all means, let's develop a marketing campaign around a kid's ability to get wasted in Athens.
Come on. It wouldn't be hard to promote how incredibly fun Athens is without mentioning alcohol.
I am just curious if you can lay out what that would look like for an inner-city or minority youth. Maybe an evening at Roller Bowl? Oh wait it closed? Ride on the Santa Train? How many of our Big 3 sports are enticed by PawPaw? I mean seriously, you have ideas how to market how fun Athens is, without Court Street, Fest Season, Halloween. People like SBH, have made a good living on this type of thing, maybe you can teach him something?