Press releases on websites aren't really stories Alan, they are always traditionally fact-based and are more news and information than anything, which typically is why they are called "press releases." Leave the stories to people like Arkley.
One of my graduate school classes was taught by a former ESPN anchor and current news broadcaster who taught us how to write them. She was very specific in that we couldn't put any opinion in them because they would drive down the road of column and not press release.
I am also interested why there are no opposing coach or player quotables in these releases, because that's usually something that some press releases should contain.
Last Edited: 12/24/2014 12:52:16 PM by GoCats105