To be accurate it was stated
I'd say each of these has to be worth 2-3 million to local businesses,
Having worked with the Muncie Chamber on several projects including bringing a National Championship event to the area and studying what filling all the local and regional hotels to maximum would mean to the local economy I chuckled when I read that number.
dividing all close to 6K attendees into those numbers and factoring in each of them buying dinner, gas, motel rooms, tshirts etc. and adding the fudge factor the Chamber uses to multiply does not even approach that impact number. Can't imagine the estimate for a football crowd.