Pleasantly surprised, especially with the student crowd. Kids love that Chick-fil-A apparently...
My son is a student - he had no idea about the promo
My students were pretty aware. Students that don't know about games have little excuse (as I often tell them). The number of signs, banners, posters, etc. on campus has approached obnoxious levels, particularly this year. Some of my not so athletics-inclined faculty colleagues have expressed displeasure.
Funny story - A couple weeks ago, one of our more "sqeaky wheel" types got a flyer on his car for a basketball game. He - I kid you not - said that he might call athletics to request compensation for "potential damage" to his windshield wiper. Seriously? Another good reason to retire soon!